10 Commandments of Good Design

1 Good design is innovative.
2 Good design makes a product useful.
3 Good design is aesthetic.
4 Good design helps a product to be understood.
5 Good design is unobtrusive.
6 Good design is honest.
7 Good design is durable.
8 Good design is thorough to the last detail.
9 Good design is concerned with the environment.
10 Good design is a little design as possible.

Dieter Rams